It is positioned in the Augusta Bay, the largest closed bay of the Lošinj islands. With 8116 inhabitants, Mali Lošinj is today the largest island town in the Adriatic. Mali Lošinj dates back to the 12th century, the time when twelve Croatian families settled in the eastern bay of St. Martin. The first Croatian settlers were cattle breeders and farmers who later turned to fishing, seafaring and shipbuilding, thus moving the settlement closer to the sea. The golden age of Mali Lošinj was the end of the 19th century when, thanks to sea and seafaring, the “small village” turned into a maritime town.
Due to the big changes and the maritime crisis in the area, caused by the change from sailboats to steamboats, it seemed that the destiny of this and similar towns was sealed. Upon discovering the health benefits of the island climate, and because of the development of a new branch of economy, TOURISM, a new page in the island’s history was turned.
Today, Mali Lošinj is one of the main tourist centres in the Adriatic, well known in all European tourist circles, as witnessed by a large number of guests who return to the island every year. Mali Lošinj won the title of the Champion of Tourism in 2007, and the Silver Flower of Europe Award in 2009.