The new destination image catalogue for the island of Lošinj was designed and printed in January 2018 in cooperation with the Kuharić-Matoš agency. In terms of visual appearance and text, it has been adjusted with regard to languages and market trends, and it covers the following topics: health, culture, active vacation and natural beauty and uniqueness of the Lošinj Archipelago.
As part of the new promotional campaign, the Tourist Board has created a new destination photograph base in cooperation with the photographer Hrvoje Serdar, with the aim of creating a network site and new online and offline promotional materials. Billboards, banners and other materials are also being printed, and they have been prepared as a logical step in the visual identity development, while there are also plans to develop a new line of promotional printed materials on topics included in the image catalogue such as: events, culture, health, gastronomy, beaches and active vacation.
In addition to the printed and digital materials, also new is the redesign and development of a new tourist website in cooperation with the company WEB Marketing d.o.o., that is, a destination website (www.visitlosinj.hr) that follows digital trends, and also contains the new visuals. The website is also accompanied by new promotional activities on social networks, all with the aim of adapting to trends in foreign markets.
In addition to offline and online activities, during the following months presentations will be held in Trieste, Ljubljana and Sete (France) where numerous participants will have the opportunity to learn about the cultural, sports and maritime traditions of Lošinj.
The director of the Mali Lošinj Tourist Board, Dalibor Cvitković, is especially grateful to the models, that is, the residents who voluntarily participated in the creation of the promotional campaign, thus helping to achieve the authenticity of photos and experiences. By joining its offline and online channels, the destination, together with the Tourist Board, is actively working towards the goal of positioning the tourist offer of the island of vitality on the global market, said Cvitković.